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Kony 2012: A Powerful Social Media Marketing Campaign
This past week saw the launch of Kony 2012 by non-profit organization Invisible Children. The campaign was hard to miss and even with my hectic work and grad school schedule I could not avoid seeing...
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BuyMyFace.com: An Experiment in Viral Marketing
BuyMyFace.com Of all the innovative ideas I’ve written about in this blog, BuyMyFace.com may be the most bizarre. BuyMyFace was created in September 2011 by two University of Cambridge graduates Ross...
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Lessons in Search Engine Optimization and Content Strategy From Tahoe...
A few days ago I was fortunate to hear Dave Polivy owner of Tahoe Mountain Sports speak on content strategy and search engine optimization. Tahoe Mountain Sports is primarily a web commerce company...
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Diaspora: a Social Network Where Users Own Their Data
In recent years many people have expressed concern regarding Facebook’s ever-changing privacy policy and use of user data to generate advertising revenue. A few years ago a small group of New York...
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Digital Innovation at Burberry
The title of this blog post may at first glance confuse you, as Burberry is a luxury fashion brand, which you wouldn’t necessarily expect to have a digital innovation focus. Indeed, traditionally many...
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AdYapper.com: Furthering the Shift to Inbound Marketing
Traditionally companies communicated with customers through outbound marketing channels, blasting advertising messages at their potential customers. In recent years the rise of social media has enabled...
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HMV and the Importance of Never Underestimating the Power of Social Media
“We’re tweeting live from HR where we’re all being fired! Exciting!! #hmvXFactorFiring” If you’re going to fire your social media planner wouldn’t you think to change the passwords first? This week...
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